Informal Type Services℠
Informal Type Services℠
License Type-1
(Designer, Independent Artist, Small Studio <6 Employees)
License Type-2
(Agency, Company Size 6-50 Employees)
Josef Hoffmann, Bedroom in the Johanna and Dr. Johannes Salzer apartment, 1902 (reconstruction). Exhibition view at MAK, 2014. © MAK/Georg Mayer.
Adolf Loos, Bedroom in the Lina and Adolf Loos apartment, Vienna, 1st district, Bösendorferstraße 3, 1903 (reconstruction).
The Oddee typeface is inspired by the textual and visual content of the exhibition “Ways to Modernism: Josef Hoffmann, Adolf Loos, and Their Impact”, held at the MAK Exhibition Hall in Vienna. The exhibition examined the historical context of Viennese Modernism and its relationship with contemporary design.
The design process focuses on the contrast between Adolf Loos’s rejection of ornamentation and Josef Hoffmann’s approach, which embraced aesthetics without allowing decoration to dominate design.
Oddee No1: Draws from Adolf Loos’s architectural vision; based on pure geometry, stripped of ornament, and built with simplicity. Oddee No2 & No3: Inspired by Josef Hoffmann’s Art Nouveau–infused aesthetics; more decorative and ornamental in character.
In short, the Oddee typeface brings the tension between two distinct currents of Viennese Modernism—Loos’s purity and Hoffmann’s aesthetic sensibility—into typography.